FEEL THE FLOW
Pump Water rebranded creating their ad campaign ‘Feel the Flow’ they launched with my illustrations which went on billboards all over Australia and New Zealand.
‘Feel the Flow’ encapsulated Pump’s revised positioning centred on the benefits of staying hydrated, using a group of drummers in the TV ad performing a flowing beat – pausing only to refresh with Pump. The campaign was supported by a cinema spot, TV commercials, social content and outdoor.
Pump is made of pure New Zealand spring water sourced from Putaruru as part of the Coca-Cola group.